Gamification Consultancy
The following illustration briefly describes the reasons that people play games.
If you are able to manifest each core motivator in your game, you would more likely be able to increase play rates and hence, your eventual business objectives.
With Gamification.sg, we will advise and assist you in designing an engaging game or gamifying a product/service/campaign for your target users based on these time-tested motivators.
Curiosity/Unpredictability
What happens when I do this?
Mastery
How can I get better at this?
Competition
How can I be better than others?
Social Influence
Who else can enjoy this with me?
Rewards
What benefit do I get out of this?
Scarcity (FOMO)
Will I be left out?
Ownership
What do I have that others don’t?
Pain/Loss Avoidance
What will I lose out if I don’t do it?
….You might ask, “Are these all the core motivators that drive a person to play a game?”
Of course not.
But after having been a veteran of the industry, these are definitely the ones that are the most
common and most effectively applied by some of the biggest business names in the world.